Why We Exist
#NotInMyCity is a movement championed by Canadian Country Music Hall of Fame honouree and humanitarian Paul Brandt with his wife Liz Brandt, geared towards raising awareness of Human Trafficking across Canada. They were first exposed to the issue of trafficking during a humanitarian trip to Cambodia with their non-profit Buckspring Foundation, where they witnessed children as young as 5 being purchased and exploited. Upon returning to Canada, they were compelled to address the issue of trafficking in their home country. Human Trafficking is one of the fastest growing crimes in Canada with 93 percent of Canada’s trafficking victims coming from Canada. More than 75% of people working in the Canadian sex trade began working as a child.
#NotInMyCity was launched in 2017 as an awareness campaign, and has since grown into a nation-wide movement. It has become known for the iconic yellow rose emblem that now represents the cause, created by renowned Canadian designer, Paul Hardy. The rose is a symbol of support, and a statement that you stand in solidarity with trafficking victims and survivors as an Ally of #NotInMyCity.
There are many public and private organizations across Alberta and Canada that address the issue of human trafficking in different ways. The role of #NotInMyCity is to bring these key partners and stakeholders together to build a collaborative action plan to create sustainable change. We create working groups with representatives from the major sectors and non-profit agencies to ensure information sharing, consistent messaging and a full wrap-around response for any trafficking victim entering the system.