Pump Couture Fashion Show – Empowering the Diabetes Community

The Pump Couture Fashion Show is an event like no other. Over the past three years, Diabetes Canada has welcomed real people living with type 1 and type 2 diabetes to the stage to change the conversation around the stigma of living with diabetes. Pump Couture is about inclusivity and empowering diverse groups of people affected by diabetes. Body positivity is an issue many people struggle with and can be exacerbated for those living with diabetes. The need to wear medical devices and scarring on the body from insulin injections and insulin pump sites being constant reminders of the individual’s condition. Addressing negative misunderstandings about diabetes and working to change the narrative that cause stigma is an important priority for Diabetes Canada, as we work to improve the quality of life for those living with diabetes.
The event will feature innovations in wearable technologies (insulin pumps and advanced glucose monitors) paired with the latest fashion to display how these devices can be styled and worn with any outfit. Our models will shine with confidence while bringing awareness to a condition that affects people in Canada from all walks of life.
Highlight reel of 2024 Calgary Pump Couture
Sponsor Pump Couture: 2025 Pump Couture Sponsorship Package
Model at Pump Couture: Pump Couture Model Recruitment 2025
Join the Calgary Pump Couture Committee: 2025 Committee Recruitment